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Whisky Advocate: Rabbit Hole Revamps Portfolio Following Pernod Acquisition

August 16, 2019

Just a few weeks after announcing its sale to Pernod Ricard, Rabbit Hole Distillery is unveiling a new whiskey—along with a complete rebranding of its core range—debuting next month. The change is intended to honor influential figures in Louisville and in the life of Rabbit Hole founder Kaveh Zamanian, and the new whiskey—a straight Bourbon—ties the spirit of a 19th-century Kentucky immigrant with Zamanian, who emigrated from Iran as a child.

Rabbit Hole’s new whiskey is made with 70% corn, 25% malted rye, and 5% malted barley, aged for just under four years in toasted and charred new oak barrels, and bottled at 47.5% abv. It launches next month, priced at $70. Called Rabbit Hole Heigold, it’s named for Christian Heigold, a German who immigrated to Louisville in 1850. A stonecutter by trade, Heigold built a mansion in The Point neighborhood of the city, decorating it with patriotic carvings and epigrams, including a bust of President James Buchanan.

Additionally, Rabbit Hole’s core 47.5% abv Kentucky Straight Bourbon ($60), made with a mashbill of 70% corn, 10% malted wheat, 10% malted barley, and 10% honey malted barley, will now be known as Cavehill, after Louisville’s historic Cave Hill cemetery. Its 47.5% abv Kentucky Straight Rye ($50) takes its new name, Boxergrail, from Louisville’s greatest athlete, boxer Muhammad Ali. And Rabbit Hole’s 46.5% abv PX Sherry Cask-Finished Bourbon has been redubbed Dareringer ($80), a nod to Zamanian’s wife, Heather, who first got him to drink Bourbon. Whisky Advocate has more on Rabbit Hole’s post-acquisition revamp.—Susannah Skiver Barton

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