News Briefs for August 21, 2019August 21, 2019
•A trio of South American wine brands from the Fetzer Vineyards portfolio have partnered with Drizly on an augmented reality experience powered by DrinkAR. By scanning bottles of Argentine brand Trivento Reserve or Chilean labels Casillero del Diablo and Frontera with a mobile phone, consumers can now access such AR experiences as a tour of the Casillero wine cellar, a Trivento-backed soccer match, and a guide on making Frontera-based batch cocktails. Drizly is also integrated onto each brand’s AR platform, enabling users to purchase any of the three brands for delivery. Trivento, Casillero del Diablo, and Frontera are imported by Fetzer, the U.S. subsidiary of Concha y Toro.
•MGP Ingredients will release the third edition of Remus Repeal Reserve Bourbon this November. The whiskey, released annually on Prohibition-era bootlegger George Remus’ birthday, November 13, celebrates both Remus and Prohibition Repeal Day (December 5). This year’s release is blended from high-rye Bourbon distilled in 2007 and 2008, and bottled at 50% abv. MGP will also release Remus Volstead Reserve, a 14-year-old whiskey, commemorating the end of Prohibition, and likewise bottled at 50% abv. Remus Repeal Reserve Series III will retail at approximately $85 a bottle and Remus Volstead Reserve will sell for around $200.
•Terlato Wines has named Juan Miguel Gonzales vice president of sales for its western region. Gonzales has spent the last 20 years with Ste. Michelle Wine Estates in a series of leadership roles including business development, western region division manager, director of chains, and vice president of sales for the western region. In his new role, he’ll be tasked with expanding Terlato’s business across the western U.S.
•Boston, Massachusetts-based Ghost Tequila has added three new states to its distribution footprint, expanding into New York, New Jersey, and Tennessee. Ghost’s distribution footprint is now concentrated in the Southern, Western, and Northeastern regions of the U.S. Ghost will be distributed in New York by Southern Glazer’s, in New Jersey by Allied Beverage Group, and in Tennessee by Lipman Brothers. Ghost Tequila produces a 100% blue agave Tequila spiced with Bhut Jolokia extract.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Casillero del Diablo, Concha y Toro, DrinkAR, Fetzer Vineyards, Frontera, Ghost Tequila, MGP Ingredients, Terlato Wines, Trivento
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