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Craft Brewing and Distilling News for August 26, 2019

August 26, 2019

•Coppercraft Distillery has announced a multi-year sponsorship deal with the Detroit Lions. Under the agreement, the Holland, Michigan-based craft distiller will be featured at six bars in the Lions’ Ford Field and have brand signage throughout the stadium. The deal extends through March of 2022. In April, Coppercraft became a beverage sponsor of the Detroit Tigers with the debut of the Coppercraft Distillery Bar at Comerica Park. Coppercraft spirits include rum, gin, vodka, citrus vodka, whiskies, and Bourbon, as well as canned cocktails, and are distributed throughout the Midwest.

•Anheuser-Busch InBev has opted not to exercise its option to acquire the rest of Craft Brew Alliance (CBA), and will instead make a $20 million one-time payment to CBA, under the terms of a deal between the two companies dating to 2016. As such, Anheuser-Busch InBev continues to own a 31.3% stake in CBA. “While disappointing, with this decision made, management can turn its attention to refining strategic alternatives to maximize shareholder value,” said CBA chief executive Andy Thomas. CBA’s depletions rose 1% in the second quarter, led by the Kona brand, while net income was at $2.6 million, down from $4.5 million a year earlier.

•Green Flash Brewing Company has announced its return to the East Coast. Following a period of restructuring and limited distribution, Green Flash will expand back into Massachusetts and Rhode Island in early September. The San Diego, California-based brewery has partnered with Atlantic Beverage Distributors to sell and market Green Flash and Alpine beers in the two states. The company’s brands will be available in the on- and off-premise in 12-ounce cans and on draft.

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