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“Hot Prospect” Wines Highlight Wealth Of Emerging Premium Brands

September 10, 2019

An onslaught of new brands—17 in total, almost all from California—characterizes Impact’s latest domestic wine “Hot Prospects” list, which features an additional 11 returning labels from last year. While most of these wine brands hail from California, a select few from Oregon, New Mexico, and Washington are also present.

To qualify as Hot Prospects, brands must have achieved at least 15% depletions growth for 2018, while also showing consistent growth in the two preceding years. Brand volumes must be between 50,000 and 250,000 cases for domestic wines, while imports are between 50,000 and 200,000 cases.

Domestic wine Hot Prospects above the 100,000-case mark include J. Vineyards, Ava Grace, Duckhorn Vineyards, Z. Alexander Brown, 7 Moons, Orin Swift, Gruet, The Hess Collection, Josh Cellars Reserve, 1000 Stories, and 1924.

On the import side, Italy and France lead this year’s Hot Prospects, with sparkling and rosé wines once again making a strong showing. Overall, 21 imports made the grade and earned Hot Prospect status this year, and more than half of the list—12 brands—received the award for the first time.

Nine Italian brands made the list, followed by France with seven brands. Two labels from Spain are also present, with Chile, Argentina, Japan, and New Zealand adding one brand apiece.

Imported wine Hot Prospects above 80,000 cases include Veuve de Vernay, Provisions, Cecchi, Maschio Prosecco, Gemma di Luna, Alverdi, and Aime Roquesante.

The full Hot Prospects wine list, along with data and analysis, appears in the September 1&15 issue of Impact.

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