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Meiomi Unveils Largest Marketing Effort To Date With New “Flavor Forward” Campaign

September 16, 2019

Meiomi is set to take to TV for the first time under a new campaign called “Flavor Forward,” which parent company Constellation says represents the brand’s largest-ever marketing effort. Seeking to highlight Meiomi’s “tri-appellation” sourcing from vineyards in Sonoma, Monterey, and Santa Barbara counties, the campaign will begin with digital ads running from today through the end of the year. The TV portion will run through November and December, focused on national cable channels.

“Flavor Forward” marks a new push for Meiomi, which pulled back dramatically on media spending last year, tallying less than $400,000 according to Kantar and Impact Databank. In 2017, Meiomi’s spend had totaled more than $2.6 million. This year, Impact Databank projects Meiomi to rise by 6% to 1.4 million cases in the U.S.—Daniel Marsteller

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