Bacardi’s Pete Carr Joins Trait Biosciences Advisory BoardSeptember 17, 2019
Cannabis biotech firm Trait Biosciences has formed a strategic advisory board and appointed three prominent drinks industry veterans to its ranks. They include Pete Carr, president of Bacardi North America; Keith Levy, who previously served as CMO of Anheuser-Busch and was more recently president of Mars Wrigley’s global business development division; and Genève Stewart, currently vice president of the natural strategic sales team at The Coca-Cola Company.
“Assembling outstanding global consumer product leaders with proven experience in building global brands in organizations such as Bacardi, Mars, Kind Snacks, The Coca-Cola Company, and Diageo, increases our ability to develop breakthrough solutions for the expanding consumer interest in CBD-infused edibles and beverages,” noted Trait CEO Peter McDonough. McDonough was previously CMO at Diageo North America.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. You will also receive the Cannabis edition as part of your subscription.