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Bacardi’s Pete Carr Joins Trait Biosciences Advisory Board

September 17, 2019

Cannabis biotech firm Trait Biosciences has formed a strategic advisory board and appointed three prominent drinks industry veterans to its ranks. They include Pete Carr, president of Bacardi North America; Keith Levy, who previously served as CMO of Anheuser-Busch and was more recently president of Mars Wrigley’s global business development division; and Genève Stewart, currently vice president of the natural strategic sales team at The Coca-Cola Company.

“Assembling outstanding global consumer product leaders with proven experience in building global brands in organizations such as Bacardi, Mars, Kind Snacks, The Coca-Cola Company, and Diageo, increases our ability to develop breakthrough solutions for the expanding consumer interest in CBD-infused edibles and beverages,” noted Trait CEO Peter McDonough. McDonough was previously CMO at Diageo North America.—Daniel Marsteller

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