News Briefs for September 18, 2019September 18, 2019
•Ketel One vodka has launched a new marketing campaign. Titled “Drink Marvelously,” the new campaign features a series of hand-drawn illustrations and animations that highlight Ketel One serves. Drink Marvelously was made in partnership with creative agency FIG, and will debut in 15-second television spots during the 71st Primetime Emmy Awards telecast in New York and Los Angeles. A national television and digital rollout will follow in October. Jointly owned by Diageo and the Nolet family, Ketel One rose by 10% in the U.S. during Diageo’s full fiscal year ended in June.
•Breakthru Beverage Group subsidiary Kindred has been appointed the exclusive sales agent for Auxly Cannabis Group’s adult-use products in Canada. The Auxly lineup of brands includes Dosecann, Robinsons, Foray, and Kolab. Auxly says the deal will allow it to leverage Kindred’s nationwide footprint as Canada’s recreational market continues to expand.
•Charles Smith’s Wines of Substance is introducing a new sparkling label called Popup. Launching at Target stores nationwide in November, Popup is a Washington state-sourced sparkler that retails at $15 a 750-ml. The brand has a “pop-off” closure, and joins K Vintners, Sixto, Casa Smith, B. Leighton, Substance, and Charles & Charles in the Wines of Substance portfolio.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.