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News Briefs for September 23, 2019

September 23, 2019

•Vintage Wine Estates is expanding in the Pacific Northwest with the acquisition of Yakima, Washington-based winery Owen Roe. Financials weren’t disclosed. With annual production of 60,000 cases, Owen Roe has operations in both Washington and Willamette Valley, Oregon, and markets wines under its namesake brand as well as the Sharecropper’s label, with retail prices ranging from $20-$60. The company farms 90 planted acres. Owen Roe joins Firesteed (Oregon), Tamarack (Washington), and Buried Canes (Washington) in Vintage Wine’s Pacific Northwest stable.

•Ste. Michelle Wine Estates has unveiled a new initiative aimed at boosting its direct-to-consumer sales. The Washington-based wine producer has partnered with Microsoft Dynamics 365 on a new consumer engagement platform that will provide a complete purchase history for every consumer across its DTC business, including the e-commerce, brick-and-mortar, and wine club channels. Ste. Michelle says the move will allow it to tailor product offerings to individual consumers and offer individualized suggestions based on past purchases. Looking ahead, it will also allow for mobile ordering for curbside pickup at Ste. Michelle-owned wineries, and a same-day courier delivery service for onsite purchases, among other features.

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