News Briefs for September 25, 2019September 25, 2019
•Shaw-Ross International is taking aim at the booming Bourbon market with the relaunch and expansion of the Red River whiskey brand. Previously limited to its home state of Texas and other southern markets, Red River will now be expanding into northern and western parts of the country, targeting vibrant Bourbon markets. The Red River portfolio includes Texas Bourbon ($40 a 750-ml.), finished in Napa Valley Pinot Noir casks; Texas Rye ($30); Red River Blended Whiskey ($30); and Red River Texas Single Barrel Bourbon ($50). The brand has also been repackaged with a number of Texas-themed accents in its design.
•Melbourne-based Starward Australian Whisky, part of the Diageo-backed Distill Ventures portfolio, is launching its double grain whisky in the U.S. The liquid of Starward Two-Fold Double Grain Whisky is 60% wheat- and 40% malt-based, each of which are matured in red wine barrels from wineries in the Yarra Valley before being blended. Available nationally, it is at 40% abv and retails for $33 a 750-ml. Starward is imported by Park Street in the U.S.
•California-based Guarachi Wine Partners has added a new wine to its Tenshen brand. The new Tenshen Cabernet Sauvignon marks the first single varietal wine in the brand’s lineup, which previously included a rosé, white blend, and red blend. Sourced from the Paso Robles AVA, Tenshen Cabernet Sauvignon is aged for 10 months in 100% French oak prior to bottling. The new wine retails at $25 a 750-ml., and will be available across Guarachi’s distribution footprint. Tenshen was up 9% to 18,000 cases in the U.S. last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.