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Diageo To Launch Walking Dead Bourbon Next Month

September 26, 2019

In October, Diageo will release The Walking Dead Kentucky Straight Bourbon, a limited edition celebrating the Robert Kirkman comic book series. The 47% abv whiskey is bottled under the new Spirits of the Apocalypse brand, a partnership between Diageo and Skybound Entertainment, the company behind the Walking Dead comics.

The whiskey’s bottle features numerous references to the series, including the signature of protagonist Rick Grimes, and the symbols of four factions trying to survive the zombie apocalypse. This first release in the Spirits of the Apocalypse series will be available across the U.S. for a limited time for a suggested price of $35 a 750-ml. According to USA Today, only 30,000 cases will be produced.

The move represents another entertainment tie-in for Diageo, which has had success with its Game of Thrones-themed Scotch whiskies. Johnnie Walker White Walker, for example, sold nearly 80,000 cases in the U.S. in only a partial year on the market in 2018, earning Impact “Hot Prospect” honors.—Shane English

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