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Whisky Advocate: Scotch Whisky’s Most Prestigious Society Is Putting Down Roots In The U.S.

September 26, 2019

Last night in New York City, the leading players in Scotch whisky came together to toast to the start of an exciting new moment. The Keepers of the Quaich, an industry group that celebrates individuals who promote and support Scotch worldwide, opened its new USA chapter with a banquet ceremony at Gotham Hall attended by 175 people.

The biggest distillers of Scotland were all represented, with companies like Diageo, Pernod Ricard, Beam Suntory, and many others pouring some of their finest whiskies during a cocktail hour. A series of toasts punctuated the formal dinner, which included remarks from British consul Antony Phillipson and Torquhil Campbell, the Duke of Argyll, a spirited recitation of Robert Burns’ Address to a Haggis, and plenty of bagpipes and traditional Scottish music.

Marvin R. Shanken, editor and publisher of Whisky Advocate, was inducted into the Keepers of the Quaich in its inaugural ceremony in 1988 and served as a member of the event’s steering committee. “The entry of Keepers of the Quaich into the U.S. is a major step for the Scotch industry and great news for whisky lovers everywhere,” he said. “As one of the first members inducted and the publisher of the world’s leading whisky magazine, I am proud to represent this prestigious organization.” Whisky Advocate has more.—Susannah Skiver Barton

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