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Former Combs Enterprises President Dia Simms Launches Cannabis Branding, Distribution Company

October 8, 2019

Former Combs Enterprises president Dia Simms is entering the cannabis category with a new branding, distribution, and tech firm called BRN Group. Headquartered in Toronto and New York, BRN Group bills itself as a “privately-held, global brand development, management and distribution company that licenses, manages, and distributes superior cannabis brands worldwide,” Yahoo Finance Canada reported, adding that the company plans to focus initially on hemp-derived CBD products.

After previously working with Combs Enterprises spirits brands Cîroc vodka and DeLeon Tequila, Simms plans to leverage her luxury branding acumen in the cannabis category as CEO of the new venture. But she’s not the only big name involved with the launch of BRN. According to a regulatory filing, Southern Glazer’s president Shelly Stein and vice president, new ventures, Kariff Rhooms are among the company’s directors. Southern Glazer’s is already active in cannabis in Canada with its Great North Distributors unit.—Daniel Marsteller

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