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Craft Brewing and Distilling News for October 15, 2019

October 15, 2019

•Boston Beer Co. is rolling out a reformulation of its entire Truly Hard Seltzer line. All 13 flavors have been updated to be more flavorful, with a more fruit-heavy aroma and a crisper finish, according to the company. The revamped flavors will include a note on their packaging reading “Now crisper fresh taste.” Additionally, Truly will launch a variety of lemonade seltzers on New Year’s Day, 2020. The 5% abv additions will be available in variety 12-packs of Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Mango Lemonade as well as 16- and 24-ounce individual cans of Original Lemonade.

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