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Craft Brewing and Distilling News for October 21, 2019

October 21, 2019

•Full Sail Brewing is partnering with beverage maker Reed’s Inc. to launch a ready-to-drink Reed’s Craft Ginger Mule. The upcoming RTDS will debut in two expressions, Classic and Zero Sugar. The new offerings will leverage the popularity of the existing Reed’s Ginger Beer label, with Full Sail handling product development, production, sales, and marketing. Oregon-based Full Sail is the 44th-largest craft brewer nationwide, according to the Brewers Association.

•Seattle-based Pyramid Brewing is introducing Blazing Bright, its first packaged hazy IPA. Launching this month, the 6.5% abv brew will be the eighth beer in Pyramid’s year-round lineup. Made with pale ale malts, wheat malt, flaked wheat, and flaked Barley malts along with Nugget and Cascade Hops, Blazing Bright is rolling out across the Pacific Northwest in 6-packs of 12-ounce cans at retail and on draft for the on-premise. Pyramid is part of the Fifco USA portfolio, along with Genessee, Magic Hat, Seagram’s Escapes, and Labatt USA, among others.

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