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Campari’s U.S. Sales Rise 6% In The Year-To-Date

October 29, 2019

Campari Group enjoyed 6% sales growth in the U.S. in the nine months through September, representing the first three quarters of the company’s fiscal year. Campari’s U.S. growth continues to be driven by Espolòn Tequila, which is rising by strong double-digits again this year after jumping 33% to just under 400,000 cases in 2018, according to Impact Databank.

Wild Turkey also remains on the rise, advancing by 7% due to ongoing growth in the U.S. and Australia markets. The brand, which depleted approximately 700,000 cases in the U.S. last year, recently launched a new interview series with creative director Matthew McConaughey called Talk Turkey, as well as a limited edition Cornerstone Rye offering.

Elsewhere, Aperol is up by double-digits so far this year in the U.S., building on its 2018 base of 160,000 cases. Fellow Italian aperitif Campari, which reached 140,000 cases last year, also continues to progress and recently released a Bourbon barrel-finished expression retailing at $70 a 1-liter bottle. Also in the liqueurs segment, Grand Marnier is seeing “positive sellout trends,” according to the company, although shipment phasing slowed sales during the quarter.

Vodka continues to present challenges, with Skyy seeing a low single digit decline owing to competitive pressure and the ongoing drop in the U.S. flavored vodka segment. Globally, Campari posted sales up 6.9% to €1.3 billion ($1.4b) on an organic basis for the nine-month period, as adjusted EBIT increased 10% to €288 million ($320m).—Daniel Marsteller

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