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News Briefs for November 4, 2019

November 4, 2019

•Michter’s 20-year-old Bourbon, Buffalo Trace O.F.C., Glendronach 1993, and newcomers from Southern Tier, Glencadam, and Kilchoman are among the offerings featured in Whisky Advocate’s latest whiskey roundup. The magazine’s website has all the details.

•Heaven Hill Brands has completed its $266 million acquisition of Black Velvet Canadian whisky from Constellation Brands, a deal that was announced August 12. The purchase includes the brand’s Canadian distilling, aging, and bottling facilities, plus associated brands like MacNaughton, McMasters, and others. Last year, Black Velvet was down 2.6% to 1.7 million cases in the U.S., excluding flavors, according to Impact Databank. Its flavored offerings add another 185,000 cases in annual volume. Heaven Hill says the brand fills a gap in its portfolio by substantially expanding sales activities in imported whisky. Senior brand manager Helen Venhoff recently told SND, “When you think about the brands in our portfolio that we’ve been successful with—like Admiral Nelson’s, Evan Williams, Deep Eddy, and Christian Brothers—a brand like Black Velvet fits perfectly.”

•Pernod Ricard is backing The Glenlivet with a new “Original Since 1824” campaign. The global push coincides with a packaging update and nods to the single malt’s long heritage while positioning it as a brand willing to “break conventions to set new standards,” according to brand vice president Sona Bajaria. Centered on a film that celebrates the history of The Glenlivet from its founding by George Smith up through U.S. Prohibition and into the present day, the campaign is launching in the U.S. this week across key media touchpoints, according to the company. The Glenlivet is the largest single malt Scotch whisky in the U.S., up 2.3% to 429,000 cases last year, according to Impact Databank.

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