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News Briefs for November 5, 2019

November 5, 2019

•Johnnie Walker has unveiled a new iteration of its “Keep Walking” campaign. Centered on an out-of-home push in key cities across the U.S., the new creative is characterized by bold patterns and colors and is intended to “showcase popular local cocktails in close proximity to where consumers 21-plus can enjoy those same featured drinks,” according to brand-owner Diageo. In conjunction with the campaign, the blended Scotch label is also launching a “Johnnie Walker Cocktail Grocer” pop-up experience that will travel to various cultural events throughout the country, including the Tribeca Film Festival and Tropicalia festival, among others. Johnnie Walker, the top Scotch whisky brand both in the U.S. and globally, rose 6.6% to 1.9 million cases in the U.S. last year, according to Impact Databank.

•Oregon winery A to Z Wineworks has promoted president Amy Prosenjak to CEO. Prosenjak initially joined the company in 2007 as CFO, before taking the mantle of president in 2014. She assumes the CEO role from A to Z co-founder Bill Hatcher, who’s transitioning to chairman of the board. Known primarily for its Oregon Pinot Noir, A to Z currently produces more than 350,000 cases a year.

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