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Breakthru’s Kindred Partners Broadens Portfolio Ahead Of Canada’s Edibles Rollout

November 12, 2019

Kindred Partners, the Canadian cannabis subsidiary of Breakthru Beverage, has been bolstering its portfolio recently as the company gears up for the launch of infused products like edibles and drinkables across the Canadian market.

In September, Kindred was named exclusive sales agent for Auxly cannabis group’s adult-use products in Canada. The Auxly lineup of brands includes Dosecann, Robinsons, Foray, and Kolab. Dosecann, Kolab, and Foray will be extended with new vapes, chewables, and chocolates in the coming months.

Kindred followed up the Auxly deal by forming a strategic alliance with Canopy Rivers, the venture capital group aligned with Canopy Growth, last month. Under that accord, Breakthru Canada president Julian Burzynski joined Canopy Rivers’ strategic advisory board, with the company aiming to leverage his experience in beverage brokerage, distribution, and go-to-market strategy. Kindred will gain access to brands from Canopy Rivers portfolio companies like TerrAscend, which now counts Kindred as its exclusive broker for adult-use products in Canada.

TerrAscend tells SND that while its Haven St. Blueberry Kush pre-rolls and dried flower are currently its most popular offerings, it has a full slate of new products in the pipeline for Legalization 2.0. “We’re launching teas (including CBD, THC, and Balanced formulations), as well as vape pens and cartridges, all with natural ingredients,” the company noted, adding that the Kindred partnership “positions TerrAscend well in its goal to be a top-five supplier to the adult-use market in Canada.”

For Kindred, the recent deals buttress its portfolio as its initial producer partner CannTrust continues to work through compliance issues that resulted in the company having its cultivator and supplier licenses suspended. CannTrust’s adult-use brand range includes Liiv, Synr.g, Xscape, and Peak Leaf. It’s also planning a Brewbudz brand to market THC and CBD-infused hot beverages in single-serve pods.

“Each producer we represent fits a unique niche and addresses specific consumer demands,” Kindred general manager David Prodanovic tells SND. “We recognize that this market will continue to grow and evolve and we intend to be at the forefront with innovative partners like TerrAscend, Auxly, and CannTrust.”—Daniel Marsteller

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