Kate Hudson Enters Spirits Market With New King St. Vodka LabelNovember 14, 2019
Hollywood star Kate Hudson has teamed with spirits entrepreneur David Kanbar to create King St., a new corn-based vodka. The brand will be marketed squarely toward women, who the founders believe remain under-targeted within the category despite comprising the majority of consumption. Kanbar previously co-created Skinnygirl with Bethenny Frankel (which was eventually sold to Beam Suntory), and co-founded Bulldog Gin (now part of Campari). He’s now CEO of Brand House Wines & Spirits, of which King St. will be a part.
King St. is named for Hudson’s old block in New York City. “I want to have the cleanest vodka out there,” Hudson told SND. “It’s seven times distilled and made from non-GMO corn. It’s everything I could think of to want as a consumer.” Hudson describes the brand as modern and accessible, and the floral label, with its art deco inspired typography, is based on her own ideas and sketches. The 43% abv liquid is produced by Cutler’s Artisan Spirits in Santa Barbara, California.
The initial launch is narrowly tailored, with Southern Glazer’s distributing King St. to BevMo stores throughout California, where it will retail at $25 a 750-ml. In the near future, the founders say, the brand will expand to New York, New Jersey, Connecticut, Massachusetts, and Rhode Island.
Kanbar says King St. will leverage a variety of media and events to promote the brand. “Naturally Kate is going to bring awareness to King St. through her celebrity,” says Kanbar. “That’s one arrow in our quiver.”
Hudson adds that her other business pursuits—including her athleisure brand Fabletics and clothing line Happy X Nature—have taught her to plan deliberately. “I find that a lot of times in business, people rush something to get ahead,” she says. “And they end up failing because the quality isn’t there. As David says, the quality has to speak for itself.”—Shane EnglishSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.