With Egan’s Label, Intrepid Spirits Targets Irish Whiskey’s High EndNovember 15, 2019
Ireland’s Intrepid Spirits is taking aim at the luxury end of the Irish whiskey category with its Egan’s brand, which specializes in single malt and single grain offerings.
Egan’s flagship releases are its 10-year-old Single Malt ($65), Vintage Grain whiskey ($45), and Fortitude, an NAS bottling aged entirely in Pedro Ximénez casks ($50). Most recently, Intrepid launched Egan’s Centenary ($100), a blend of aged grain and malt whiskies celebrating brand namesake Henry Egan, and Legacy Reserve II, a limited edition 16-year-old single malt aged in Bourbon barrels and finished in Banyuls casks ($200).
While volume remains small—Egan’s is expected to be at about 4,000 cases in the U.S. next year—Intrepid founder and CEO John Ralph tells SND he sees the opportunity to carve out a niche at the luxury tier, with much of the Irish whiskey market still concentrated below $30 a 750-ml. “With Egan’s, we’re not pushing cases,” he says. “We want to make sure it’s in the right accounts and the right occasions.”
California-based LeVecke imports Intrepid’s brands in the U.S., which also include Cocalero liqueur ($25)—a 90,000-case brand globally, made with 17 botanicals such as coca leaf, juniper, and orange peel—and Mad March Hare Irish Poitín. As it continues building its upscale Irish whiskey business in the U.S., Intrepid is also active as an importer in its native Ireland, where its portfolio includes Michter’s American whiskies, among other brands.—Shane EnglishSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.