Exclusive news and research on the wine, spirits and beer business

News Briefs for November 20, 2019

November 20, 2019

•Louisville, Kentucky-based Michter’s has announced the return of Celebration Sour Mash whiskey, one of the brand’s luxury limited offerings. The 57.8% abv whiskey is a blend of three barrels of Kentucky Straight Bourbon and three barrels of Kentucky Straight rye aged for over 10 years, with some of the whiskey aged for more than 30 years. This is the third iteration of Michter’s Celebration Sour Mash whiskey and it returns to the market three years after the previous release. The spirit is extremely limited with only 277 bottles available worldwide for a suggested price of $5,000 apiece.

•Beam Suntory small-batch Bourbon label Booker’s has launched its final expression of 2019. Titled Booker’s Beaten Biscuits, the limited edition is a six-year-old Bourbon bottled at 126.1 proof and retailing at $80 a 750-ml. The name refers to the small, cracker-like biscuits made by sixth-generation master distiller Booker Noe. Booker’s Beaten Biscuits is rolling out nationally in limited quantities.

•Palm Beach Gardens, Florida-based Espiritus Group is launching Fighting 69th Irish Whiskey, a tribute to the historic New York-based military regiment. The 40% abv whiskey is sourced from undisclosed distilleries and aged in a combination of ex-Bourbon and ex-Sherry casks. The brand was created in partnership with the 69th Regiment Historical Trust, which will receive a portion of the proceeds from each bottle sold. The Fighting 69th Irish Whiskey is debuting now in New York, Connecticut, Washington, D.C., Florida, Maryland, and New Jersey.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , ,

Get your first look at 2018 data and 2019 projections for the wine and spirits industries. Order your 2019 Impact Databank Reports. Click here.

Previous :  Next :