News Briefs for November 22, 2019November 22, 2019
•Diageo has launched the latest seasonal Captain Morgan offshoot, Gingerbread Spiced. The holiday-themed, 30% abv spirit is now available nationwide for a limited time, retailing at $15 a 750-ml. The release is being promoted through a tie-in with Big Gay Ice Cream, which will serve a Merry Morgan Trucker, an ice cream sandwich made with Captain Morgan infused ice cream, at its Philadelphia and New York locations though December 26. Captain Morgan is the fourth-largest spirits brand in the U.S. by volume at more than 5.6 million cases, according to Impact Databank.
•New York-based importer Kobrand Corp. is adding Argentina’s Bodega Norton to its portfolio, effective January 1. Bodega Norton operates five vineyards within Luján de Cuyo, located at the foothills of the Andes Mountains, and recently added holdings in the Uco Valley and Patagonia regions as well. The winery offers a number of different wines across a range of tiers, with special emphasis on Malbec and red blends. With the addition of Bodega Norton, Kobrand expands its South American offerings, which already include such labels as Alta Vista and Chacra from Argentina and Viña Montes and Altamana from Chile. Guarachi Wine Partners previously handled Bodega Norton in the U.S.
•Bacardi is backing its Grey Goose vodka brand with a holiday initiative this year titled “Holiday Dinner By Grey Goose.” The move will see Bacardi partnering with Cocktail Courier and Cooked to deliver a full, pre-prepared holiday meal for up to eight people for $200. Included is a 750-ml. of Grey Goose along with cocktail ingredients, a roast chicken, potatoes, salsa verde, and roasted Japanese turnips and carrots, with the meal created by chef Jonathan Waxman. For each purchase, Grey Goose will donate $20 to Meals on Wheels America.
•Francis Ford Coppola Winery has partnered with Texas-based Becker Vineyards to introduce a new Cabernet Sauvignon. Sourced from vineyards in the Texas Hill Country and Sonoma County, the bottling is called Unita Blends Cabernet Sauvignon and will be available at select retail locations in Texas at around $23 a 750-ml. as well as at both wineries’ tasting rooms.
•Newberg, Oregon’s A to Z Wineworks has launched its sparkling rosé in 250-ml. cans. The new packaging is intended to allow A to Z to enter new occasions while capitalizing on the rising popularity of canned wines. A to Z’s Rosé Bubbles are now available in 4-packs of 250-ml. cans for a suggested price of $20. In addition, A to Z’s Bubbles are available in 750-ml. bottles for around $18. A to Z’s U.S. volume rose 3.5% to just under 300,000 cases last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.