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News Briefs for December 6, 2019

December 6, 2019

•Invivo & Co. is gearing up to launch Invivo X, SJP Rosé, the company’s latest offering in partnership with actress Sarah Jessica Parker. The rosé is sourced from the south of France and will launch next spring. Invivo and Sarah Jessica Parker are expanding the Invivo X, SJP line following the brand’s successful launch in September. In the last three months, Invivo has sold its entire global allocation of roughly 33,000 cases. The initial release, Invivo X, SJP Sauvignon Blanc, is available in retailers like Costco, Safeway, BevMo, and Albertson’s, among others, for a suggested price of $20 a 750-ml. Taub Family imports Invivo X in the U.S.

•Taub Family Selections has revamped the packaging for its Argentine brand, Callia. The new labels center the brand name in black with the varietal directly below, both spelled out in full in red and stylized using initials in black. Callia’s Malbec, Cabernet Sauvignon, Pinot Grigio, and Torrontés have received the new labels and are now available across the U.S. for a suggested price of $9 a 750-ml. The brand’s sweet red blend is slated to receive the refreshed look in the near future. Callia sells approximately 60,000 cases in the U.S., according to Impact Databank.

•Lyre’s, a new range of non-alcoholic spirits, has debuted in the U.S. The portfolio of 12 offerings retails at $36 a bottle and includes items like American Malt, Dry London Spirit, Coffee Originale, Amaretti, Italian Orange, Absinthe, Orange Sec, Aperitif Rosso, Aperitif Dry, and a Dark, White, and Spiced Cane Spirit. Lyre’s will first be available at BevMo stores in Los Angeles, San Diego, and San Francisco, with plans to expand into restaurants and bars moving forward. Diageo recently made a play in the non-alcoholic spirits category, taking a majority stake in the Seedlip brand, which retails at $35.

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