Exclusive news and research on the wine, spirits and beer business

News Briefs for December 10, 2019

December 10, 2019

•Legions of whisky fans flooded the cavernous ballroom at the Marriott Marquis in Times Square on December 3 for WhiskyFest New York, thirsting for knowledge, whisky, and kindred spirits. And they found all three in abundance thanks to distillers, blenders, and experts pouring more than 425 whiskies from around the world, in-depth seminars, and fellow whisky enthusiasts. Many of the Top 20 whiskies—including Whisky Advocate’s 2019 Whisky of the Year George Dickel 13-year-old Bottled in Bond—flowed throughout the night, alongside those from around the world. Whisky Advocate’s website has the full wrap-up.

•Mast-Jägermeister US and the NHL have announced a multiyear extension to their marketing partnership, following a successful first year. The pairing brings Jägermeister-themed activations and brand placement to stadiums and TV broadcasts. In addition to extending this partnership, Jägermeister will partner with a host of new teams to bring localized messages to fans of the Boston Bruins, Philadelphia Flyers, St. Louis Blues, Minnesota Wild, and Buffalo Sabres, bringing the total number of local partnerships to 10.

•Jim Caudill, director of marketing communications at Treasury Wine Estates, passed away over this past weekend. Caudill was a widely known veteran of the wine industry, with decades of experience in public relations and marketing, having worked at Jackson Family Wines, Brown-Forman, The Hess Collection, and most recently, Treasury Wine Estates. At Treasury, Caudill did public relations work for brands including Beringer, Chateau St. Jean, Sterling Vineyards, and Etude, among others.

•Newberg, Oregon’s A to Z Wineworks has added new members to its sales team. Laura Standley has been named regional manager for the southeastern region, coming over from RNDC in Miami, where she was an area manager. John Verette, an RNDC veteran, has been hired as vice president of sales for the southwestern zone. Verette has over a decade of experience at RNDC as a division manager in Texas, and also worked at Constellation Brands. Finally, Troy Thomas has been named to the new role of strategic consultant, following his tenure as A to Z’s vice president of sales for the southwest. A to Z’s U.S. volume is above 300,000 cases annually.

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