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The New War Against Wine, An Open Letter From Marvin R. Shanken

December 31, 2019

Wine is under attack. The biggest threat to the wine business today is an increase in tariffs on imported wines. As many of you know, the first tariff increase has already taken effect: As of late October, it adds 25% to the cost importers pay for most wines and spirits imported from many European producers. This tariff could have a chilling effect on European wine sales in the coming months.

And if that isn’t bad enough, the U.S. government is contemplating raising the tariffs to 100% on an even larger list of European products. The rationale is to retaliate against illegal subsidies from European governments to their aircraft industries. The wine industry is caught in the crossfire.

The U.S. Trade Representative is accepting public comments on the proposed tariffs until Jan. 13. You can file your comment at www.regulations.gov. Everyone in the wine business, and anyone who loves wine, should take the time to comment. Read the full letter here. —Marvin R. Shanken

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