Exclusive news and research on the wine, spirits and beer business

News Briefs for January 9, 2020

January 9, 2020

•Mast-Jägermeister has been appointed the exclusive distribution partner for Dwayne Johnson and Dany Garcia’s Teremana Tequila brand in the U.S., Mexico, and Canada. Set to roll out in March, Teremana was developed by Siete Bucks Spirits—involving Johnson, Garcia, Jenna Fagnan, and Ken Austin. The agreement will place Teremana under the purview of Southern Glazer’s Wine & Spirits, Jägermeister’s national distribution partner. Teremana Blanco and Reposado will be available across the U.S. for $30 and $32 a 750-ml., respectively. The Tequilas will also be distributed in 375-ml. and 1-liter bottles.

•Pernod Ricard-owned Powers Irish Whiskey has unveiled a new bottle and label design set to release in the U.S. in time for St. Patrick’s Day. The new bottle is inspired by the shape of a pot still, and the new design places the Powers red diamond logo as the centerpiece of the label. The label revamp recalls the brand’s history, when the Powers red diamond was featured on merchandise, casks, and company stationery. The new design and bottle will be available starting in March for the Gold Label release, while Powers Three Swallow and John’s Lane will debut the new look in the U.S. in the middle of the year. Powers has U.S. volume of approximately 25,000 cases, according to Impact Databank.

•Cockburn’s, part of the Symington Family Estates portfolio, has introduced a packaging revamp for its core range, including Fine Ruby, Fine Tawny, and Special Reserve Ports. The new look includes a contemporary interpretation of vintage Cockburn’s labels from the early 20th century, informative rhyming couplets on the front label, a new logo featuring two cockerels sharing a glass of Port, a new strapline—“Welcome to the Family”—and an embossed logo for the Special Reserve Port ($20). Cockburn’s sells approximately 30,000 cases in the U.S. annually, according to Impact Databank.

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