Alcohol E-Commerce Sales Hit $2.6 Billion In 2019January 9, 2020
E-commerce spending on beverage alcohol reached $2.6 billion last year, according to a new report from Rabobank, but the industry remains underrepresented in terms of online sales and appears to have ample headroom for further growth.
Pure-play liquor retailers with their own e-commerce operations have so far been the biggest players in the space, with that channel reaching $1.1 billion in total last year, Rabobank said. Direct-to-consumer wine sales were the next-largest segment in the online alcohol realm, with sales up 9% to $950 million, while supermarkets and other general food and beverage retailers saw online alcohol sales more than double to $295 million over the past year. Alcohol marketplaces like Drizly and Minibar are also an increasing part of the mix, with sales up 60% to $265 million in 2019, according to the report.
Investing in e-commerce capabilities will be imperative for retailers as more beverage spending moves online in the coming years, Rabobank believes. Market Watch detailed the e-commerce initiatives taking place across the wholesaler tier in this recent piece.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.