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Exclusive: Vintus Is Chosen To Handle Gary Farrell Portfolio In The U.S. Market

January 10, 2020

New York-based fine wine importer and marketer Vintus has been named exclusive U.S. distribution partner for Gary Farrell Vineyards & Winery, the Sonoma County vintner renowned for its extensive portfolio of Pinot Noir and Chardonnay labels from the Russian River Valley. The Gary Farrell line, previously handled by Vintage Point, will now be sold through the Vintus network of U.S. distributors.

Founded in 1982, Healdsburg-based Gary Farrell was a pioneer in establishing Russian River Valley cool climate Chardonnay and Pinot Noir. Founder Gary Farrell sold the operation in 2004 to U.K. drinks multinational Allied Domecq, and it underwent several ownership changes before being acquired in 2011 by the current ownership group led by Bill Price, who also owns Price Family Vineyards and is managing partner of Kistler Vineyards.

Today Gary Farrell produces 28,000 cases annually, with 16,000 cases of that total sold through the three-tier system. The portfolio spans a wide variety of single vineyard and Russian River Valley-designated labels, ranging in price from $35 to $85. The Gary Farrell wines are highly regarded, with 14 of its releases from the 2016 vintage receiving scores of 90 points or higher from Wine Spectator—including nine Pinot Noirs and five Chardonnays. The winery also offers Sauvignon Blanc and Zinfandel.

Vintus represents a total of 40 wine estates, led by imports such as Champagne Bollinger, E. Guigal, Chateau Minuty, Ornellaia, Masseto, Pétrus, Chateau Margaux, Masciarelli, Tommasi, Le Macchiole, and Quinta do Noval, among numerous others. Gary Farrell now becomes the third domestic label in the portfolio, joining Chateau Montelena from the Napa Valley and Ponzi Vineyards from Oregon’s Willamette Valley.—David Fleming 

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