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Jameson Debuts Cold Brew Extension, Looking To Capitalize On Coffee Trend

January 24, 2020

Pernod Ricard is looking to capitalize on the trend toward coffee drinks, expanding its Jameson Irish whiskey range with a Cold Brew extension. Retailing at $25 a 750-ml. in line with the core brand, Jameson Cold Brew is at 30% abv—dovetailing with the move toward lower-alcohol spirits—and contains 17 milligrams of caffeine per 1.5-ounce serving, approximately equivalent to half an espresso.

Hitting the market now, Jameson Cold Brew is a blend of Irish whiskey flavored with 100% Arabica coffee beans from Brazil and Colombia. Cold brew extensions have been popping up around the spirits and wine market lately, with Jägermeister, Skyy, Apothic, and Few Spirits all entering the segment over the past year.

According to Impact Databank’s estimate, Jameson increased 6.5% to 3.7 million cases in 2019, overtaking Absolut to become Pernod Ricard’s largest brand in the U.S. market. Offshoots like Caskmates and the higher-end Jameson Black Barrel ($40) have been increasing their contribution to the franchise, combining for over 300,000 cases.—Daniel Marsteller

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