News Briefs for January 27, 2020January 27, 2020
•Colorado-based Tincup whiskey, part of the Proximo Spirits portfolio, has announced a new extension, Tincup Rye. The three-year-old straight rye whiskey is bottled at 45% abv and is rolling out now across the U.S. Accompanying the launch is a new ad campaign titled “Partner in Adventure” which highlights Tincup’s Colorado heritage. Tincup Rye joins the company’s original and 10-year-old releases and will retail for around $30 a 750-ml.
•Pernod Ricard has introduced the latest release in Irish Distillers’ Midleton Very Rare Dair Ghaelach family of whiskies, Knockrath Forest. The new single pot still whiskey is the third in the Dair Ghaelach series and was finished for two years in new Irish oak sourced from the Knockrath Forest after an initial maturation of 13 to 26 years. Knockrath Forest is bottled at cask strength and, depending on the bottle, the abv will range from 56.1% to 56.6%. This latest entry in the Dair Ghaelach family is rolling out now in the U.S., Ireland, the U.K., France, and China, at a suggested price of €310 ($342) a 750-ml.
•Bacardi has launched a new Añejo Cuatro Sherry Cask rum in global travel retail. Retailing at €28 ($31) a 1-liter, the new entry is a 40% abv, 4-year-old rum finished in Sherry casks. Concurrently, the company has unveiled a 39-year-old single cask expression of the Craigellachie single malt Scotch whisky exclusively at London’s Heathrow Airport. The special release, aged in a refill Bourbon hogshead, is at 51.5% abv and is selling in a supply of 138 bottles priced at £3,500 ($4,600) apiece.
•Champagne Beau Joie has announced a new partnership and cross-marketing push with fashion brand Marchesa. The alliance includes a number of products rolling out to luxury retailers, including a hand-beaded and embroidered Marchesa for Beau Joie bottle, retailing at $600 and launching in a limited edition of 1,000 bottles. Imported by Las Vegas-based Toast Spirits, Beau Joie is a zero-dosage Champagne. The brand also has partnerships with the NHL’s Las Vegas Golden Knights and the Breeders Cup.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.