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News Briefs for February 6, 2020

February 6, 2020

•Beam Suntory has launched Courvoisier Avant-Garde Bourbon Cask Edition, the latest limited time offering for the Cognac brand. The spirit is made from Courvoisier’s VSOP blend and finished in Bourbon barrels before bottling at 40% abv. Due to labeling laws, the new Courvoisier is labeled as a spirit drink made of Cognac finished in Bourbon barrels. The brand is the third-largest Cognac brand in the U.S., and last year saw a successful launch for its Master’s Cask Collection Sherry Cask Finish.

•E.&J. Gallo’s Apothic has launched its first varietal wine with a Cabernet Sauvignon from California’s 2018 vintage. The 13.5% abv wine is fruit-forward and similar in style to the rest of the Apothic portfolio, according to the company. The new Apothic Cabernet retails for around $11 and is a limited release. It joins Red, Cold Brew, Crush, White, Rosé, Dark, Sparkling, and Inferno in the Apothic portfolio. Apothic’s annual volume has been above 3.4 million cases in recent years.

•Massachusetts-based M.S. Walker is adding Gin Lane 1751 to its import portfolio. The London-based, small-batch gin brand is produced by eighth-generation master distiller Charles Maxwell. Gin Lane 1751 includes four expressions: London Dry ($30 a 750-ml.), Victorian Pink ($35), Old Tom ($40), and London Royal Strength ($40). M.S. Walker’s import range also includes West Cork Distillers, Mezcales de Leyenda, Peloton de la Muerte, Grand Mayan Tequila, and Grand MacNish Blended Scotch, among others.

•Cognac Frapin has introduced three new limited-edition blends in the U.S. They include Cellar Master Edition No. 1 (retailing at $99, 46.7% abv), Collector Edition 1994 ($199, 40.8% abv), and Plume Frapin ($3,500, 40% abv). Cellar Master Edition No. 1 was aged for over 10 years, while Collector Edition 1994 aged for 24 years, and Plume Frapin spent more than 60 years in the distiller’s Paradis cellar, with only 100 carafes (finished with 18-carat rose gold) coming to the U.S. Frapin is imported in the U.S. by Pacific Edge.

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