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Report: LVMH Rumored To Be Eyeing Castello Banfi

February 6, 2020

A report out of Italy claims Moët Hennessy may be interested in acquiring Montalcino-based Castello Banfi from the Mariani family in whole or in part. According to Italian website Wine News, the French luxury giant has held preliminary talks with the Brunello producer toward a potential investment. Banfi declined to comment on the report. Moët Hennessy did not return a request for comment.

Considered one of the leading lights of the Montalcino region, Castello Banfi was established by brothers John and Harry Mariani in 1977. Over the years the winery was instrumental in the development of Brunello as one of Italy’s most sought-after wines. In 2018, the latest year for which figures are available, the Banfi brand and associated Italian labels had U.S. volume of approximately 275,000 cases, with the core Castello Banfi wines accounting for about 60,000 cases.

Last year, the Marianis’ New York-based Banfi Vintners import company parted ways with the Riunite and Bolla brands (which moved to Frederick Wildman & Sons) after a 50-year partnership, with the Mariani family aiming to sharpen its focus on its premium-and-above offerings, led by Castello Banfi.—Daniel Marsteller

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