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News Briefs for February 12, 2020

February 12, 2020

•Zeke Bronfman and Nate Medow are partnering to launch Xed, a new canned sparkling cocktail brand. Pronounced “Crossed,” the new entry is brewed from cane sugar and comes in four 5.7% abv expressions: Vodka Soda, Gin + Tonic, Moscow Mule, and Mojito, all of which contain 1 gram of sugar, 2 grams of carbohydrates, and 120 calories a 12-ounce can. Xed is initially planning to launch in New Jersey in April in 6-packs of cans, with expansion to New York to follow. Bronfman and Medow are classmates at Williams College. Bronfman is the grandson of the late Edgar Bronfman, Sr., who for decades led drinks giant The Seagram Company Ltd.

•CK Mondavi and Family has launched Spritzed Rosé Moscato within its line of limited-edition seasonal wines. The new offering features a temperature-sensitive label that, when chilled, shifts from a light cream color to bright pink. Spritzed Rosé Moscato is retail priced at $7 a 750-ml. and joins Sunset Sweet Red Blend in CK Mondavi and Family’s limited-edition portfolio.

•Seattle, Washington-based Westland Distillery has unveiled Coldfoot, a new limited-edition whiskey launching in conjunction with outdoor outfitter C.C. Filson’s line of clothes and gear of the same name. The 50% abv single malt whiskey is bottled without an age statement, but the company says it “traces major components of Westland’s five-year-old stock” and that peated and Sherry cask-matured whiskies are included. Westland’s Coldfoot will be available in extremely limited quantities—978 bottles—at a suggested price of $100 a 750-ml. Westland is part of the Rémy Cointreau portfolio.

•Bob Dylan’s Heaven’s Door whiskey is expanding internationally. The American whiskey label is launching in the U.K. and Germany, distributed in those markets by Drinksology and Schlumberger, respectively. Introduced in the U.S. two years ago as a partnership between Dylan and Spirits Investment Partners, the brand includes a Tennessee Straight Bourbon (84 proof), Double Barrel Whiskey (100 proof), and Straight Rye Whiskey finished in cigar barrels from Vosges, France (86 proof).

•Heineken has announced plans for current CEO Jean-François van Boxmeer to step down, effective June 1. Van Boxmeer, who has led the brewing giant for 15 years, will be succeeded by Dolf van den Brink, who’s currently president of Heineken’s Asia Pacific region. Van den Brink was president of Heineken USA from 2009-2015. Jean-Marc Huët, chairman of Heineken’s supervisory board, noted that the company more than doubled in size during Van Boxmeer’s tenure, with net revenue up 5.2% to €28.4 billion ($31b) in 2019.

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