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Scotch Whisky Exports Rise 4.4% To $6.4 Billion

February 13, 2020

Scotch whisky continued to churn out global growth last year, according to new export figures from the Scotch Whisky Association. Total exports increased 4.4% to £4.9 billion ($6.4b) on a volume boost of 2.4%.

The U.S. remains the Scotch category’s most valuable market, up 2.8% to £1.07 billion ($1.39b) last year, even as volume slipped 7%. Those results were dampened by a fourth-quarter dropoff in which U.S. exports fell 25%, following the imposition of 25% tariffs on single malts in October. “The tariffs are hitting producers hard, particularly small distillers,” said Scotch Whisky Association CEO Karen Betts.

Among Scotch’s other key export markets, Taiwan (+22%), Germany (+5.6%), Spain (+4.8%), India (+19.7%), and Japan (+16.1%) all showed value growth last year, while France (-2.4%), Singapore (-6.3%), and Mexico (-8.1%) declined.—Daniel Marsteller

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