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Daily Archive: February 14, 2020

News Alert: U.S. Holds Off On Further E.U. Wine And Spirits Tariffs For Now

The wine and spirits industry appears to have dodged a bullet today, with the U.S. Trade Representative (USTR) electing to hold off on further tariffs on European Union products for the time being. Continue reading →

Posted in News on February 14, 2020

Pernod Ricard North America CEO Ann Mukherjee Looks To Reignite Absolut

Veteran consumer goods marketer Ann Mukherjee has been on the job as chairman and CEO of Pernod Ricard North America for only eight weeks, but she’s already putting her own stamp on one of the company’s largest brands, Absolut vodka. Today marks the launch of a new multi-million dollar campaign behind Absolut—centered on the hot-button topic of sexual consent in the era of #MeToo—that will run across print, digital, out-of-home, and social channels. Mukherjee believes the effort marks a return to cultural relevance for a brand that has been a leader in imported vodka for a generation, but has lately been in decline, with its 2019 U.S. volume estimated by Impact Databank at 3.5 million cases on a decrease of 2.5%. SND executive editor Daniel Marsteller interviewed Mukherjee at Pernod’s New York City headquarters to hear about her vision for Absolut moving forward. Continue reading →

Posted in News on February 14, 2020

Beam Suntory’s Sales Rise By 6.5% Amid Increasing Global Volatility

Beam Suntory saw solid sales growth in 2019, posting a revenue increase of 6.5% for the year. Continue reading →

Posted in News on February 14, 2020

U.S. Decision On E.U. Wine And Spirits Tariffs Could Be Imminent

Since December, when the U.S. Trade Representative (USTR) initially threatened tariffs as high as 100% on all E.U. wines as well as on spirits ranging from whiskies to Cognac to liqueurs, American importers and distributors have been holding their collective breath, waiting to see where the chips will fall. An answer could come as soon as today. Continue reading →

Posted in News on February 14, 2020