Aperol Drives Campari To 5.3% U.S. Growth In 2019February 19, 2020
Campari Group saw sales increase 5.9% to €1.8 billion ($1.9b) on an organic basis in its full fiscal year through December, as adjusted EBIT rose 6.7% organically to €408 million ($440m).
The company’s U.S. sales were up 5.3% for the year, boosted by ongoing double-digit growth for the Aperol aperitif. According to Impact Databank, Aperol jumped 50.6% to 241,000 cases in the U.S. last year, up from just 67,000 cases in 2016. Espolòn Tequila also continues to be a U.S. growth engine for Campari, with volume up 30% to 510,000 cases in 2019.
Among other key Campari brands in the U.S., Wild Turkey, Grand Marnier, Campari, and Wray & Nephew Overproof all posted gains for the year, partially offset by the ongoing decline of Skyy, which decreased by an estimated 3.6% to 2.4 million cases, according to Impact Databank. Bernadette Knight, white spirits director at Campari America, recently told SND the company will look to sharpen its offerings within its Skyy Infusions flavor range moving forward. “Our strategy will be to continue to release trend-forward, season-specific flavors that allow Infusions to stand out in an incredibly crowded space,” she said.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.