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News Briefs for February 26, 2020

February 26, 2020

•Johnson Brothers has named Victoria Snyder as executive vice president, chief strategy officer. A 15-year industry veteran, Snyder was previously president of Treasury Wine Estates Americas. In her new role, she will oversee operations and supply chain as well as drive strategy and execution across Johnson Brothers’ 26-state distribution footprint. Meanwhile, Andrew Johnson has been promoted to vice president, operations, reporting to Snyder. Johnson has served on the wholesaler’s operations team for seven years.

•Winebow has added El Buho mezcal to its New York distribution portfolio. The Oaxaca, Mexico-based brand was founded in 2012 by chef T.J. Steele, Adam Parker, and John Henry, enlisting the Don Isaac Distillery for production. El Buho’s portfolio includes Espadin, Ensamble, Cuishe, Tepeztate, Jabali, Pulquero, and Tobala-Espadin, all distributed by Winebow. The distributor now represents the brand in five states: Illinois, Minnesota, Washington, Wisconsin, and now New York.

•Mezzacorona is launching a new red blend, DiNotte, in the U.S. next month. Retailing at $11 a 750-ml., DiNotte is a blend of Teroldego (70%), Marzemino (15%), and Merlot (15%) matured in second-use French oak barrels for six months. Its moniker translates to “at night.” The new entry will roll out through Mezzacorona’s U.S. import unit Prestige Wine Imports. Mezzacorona’s other brands include Rotari Trentodoc metodo classico sparkling wines and Stemmari wines from Sicily.

•Louisville, Kentucky-based Copper & Kings and Kentucky Peerless Distilling Co. have teamed up for a pair of limited-edition offerings. Copper & Kings’ release ($65) is an American brandy blended in a 60%-40% ratio from the distiller’s own five-year-old distillate and sourced brandies aged from nine to 18 years. The brandy was finished for 14 months in Peerless rye barrels before bottling at 54% abv. Peerless’ new whiskey ($129) is a single barrel rye finished in a Copper & Kings Absinthe barrel. Both releases are available in the companies’ gift shops and in extremely limited quantities across their distribution footprints. Constellation Brands took a minority stake in Copper & Kings in 2018. In 2017, Kentucky Peerless partnered with Fetzer, which handles sales and distribution for the whiskey.

•Malibu Rum is launching a line of canned RTDs called Malibu Splash. The sparkling malt beverages come in 12-ounce slim cans and are targeting summer social occasions like barbecues and beach trips. Malibu Splash comes in strawberry, lime, passion fruit, and pineapple flavors, all of which are at 5% abv and retail for $9 a 4-pack or in variety 8-packs for $17, rolling out now nationally. Malibu Rum, part of the Pernod Ricard range, was up an estimated 3% to 2.2 million cases in the U.S. last year, excluding premixed cocktails, according to Impact Databank.

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