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Craft Brewing and Distilling News for March 2, 2020

March 2, 2020

•Boston, Massachusetts’ Harpoon Brewery has launched DragonWeisse, a new light take on a Berliner Weisse beer. The 4.6% abv beer is made from a wheat base with added dragon fruit, hibiscus, maca root, sea salt, and flaxseed. DragonWeisse is now available across the company’s distribution footprint on draft, and in 4-packs of 12-ounce cans and 6-packs of 12-ounce bottles for $9 and $10, respectively. Along with UFO, Harpoon is part of the Massachusetts Bay Brewing Company.

•Golden Road Brewing founder Meg Gill and Anheuser-Busch InBev are launching a new organic hard seltzer label called Maha. Launching this month in 11 Western states, Maha is at 4.2% abv and 110 calories a 12-ounce can. It will debut with Raspberry, Tangerine Yuzu, and Black Cherry flavors, sold in variety 12-packs. The brand is made with organic fruit juice, cascara, cane sugar, and sea salt and includes a proprietary blend of vitamins and minerals including potassium, calcium, and magnesium. The Maha brand plans to expand with other food and beverage product lines later in the year.

•Craft brewing veteran Adam Lambert is departing from BrewDog, where he has worked since December 2018 as chief revenue officer. He has taken the position of president with Roak Brewing and Dark Horse Brewing, both based in Michigan. Roak recently purchased Dark Horse, and moving forward both will be part of a newly formed parent company called Michigan Brewers Union. Lambert noted that he would work closely with Roak CEO John Leone as he gets up to speed running the two breweries, two restaurants, and a market. Lambert has previously been vice president of sales for both New Holland Brewing and Dogfish Head, as well as COO of Storied Craft Breweries, among other roles.

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