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Svedka Extends With “Pure Infusions” Range

March 4, 2020

Looking to capitalize on the lower-alcohol spirits trend, Constellation Brands is extending Svedka with a new line called Pure Infusions. Bottled at 30% abv and retailing at $15 a 750-ml. and $16 a 1-liter, Svedka Pure Infusions are launching in three flavors: Strawberry Guava, Ginger Lime, and Dragonfruit Melon.

Constellation says the launch is aimed at the new generation of “mindful” consumers concerned with their intake of sugar, alcohol, and calories. The Pure Infusions have zero sugar or carbs and weigh in at 70 calories a 1.5-ounce serving. They’re recommended to be served over ice or in cocktails. The move comes as Svedka continues to grow amid a highly competitive vodka category in the U.S., with volume up 4% to 4.6 million cases last year, according to Impact Databank.—Daniel Marsteller

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