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The 44th Annual Impact Marketing Seminar: Industry Leaders Convene In New York

March 6, 2020

The drinks industry’s leading lights gathered at The Pierre in New York City yesterday for a packed program at the 44th Annual Impact Marketing Seminar. Hosted by M. Shanken Communications chairman Marvin R. Shanken, the event featured presentations from top executives in wine, spirits, fine dining, and the emerging cannabis industry, as well as a panel discussion on the key issues affecting the market at all levels.

The proceedings kicked off Wednesday night with a welcoming reception at WS New York at Hudson Yards, hosted by Beam Suntory.

On Thursday, Seminar attendees heard from a variety of leaders from across the industry. They included: Albert Baladi, CEO of Beam Suntory, on “Building a Purpose-Driven Spirits Company,” Claudia Schubert, President, U.S. Spirits and Canada at Diageo, on “A New Era of Values;” Christopher Pappas, CEO of Chefs Warehouse, on “Supplying America’s Fine Dining World;” Ben Kovler, Chairman and CEO of Green Thumb Industries, on “A Branded Cannabis Strategy for the American Market;” and Rich Bergsund, CEO of Wine.com, on “The Future of Online Retailing.”

Following the presentations, four esteemed panelists took the stage to discuss the topic, “Exploding Markets: Where the Action Is In Wine and Spirits.” They included Jim Clerkin, President of Strategic Development and Advisor to the CEO at Moët Hennessy; Mark Teasdale, partner at Biggar and Leith; Joe Wagner, Owner & Winemaker at Copper Cane Wines & Provisions; and Jonathan Yusen, President & Managing Director, North America, at William Grant & Sons.

After the morning program, Seminar attendees gathered for a Champagne reception followed by a luncheon in The Pierre’s Cotillion Room. Special luncheon speaker Michael Milken, a famed financier and philanthropist whose efforts have been monumental in the fight against prostate cancer over the years, enlightened and entertained the audience in a wide-ranging address that covered important recent developments in medical research, education, public health, and other areas.

The 45th Annual Impact Marketing Seminar will be held in New York on March 4, 2021.

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