Craft Brewing and Distilling News for March 9, 2020March 9, 2020
•Scotland’s Innis & Gunn has announced a new brand strategy for the U.S., along with revamped packing for its line of craft beers. The brewer’s new strategy is to focus on three core barrel-aged styles—The Original (Scotch whisky cask), Caribbean rum cask, and Irish whiskey cask (a seasonal release). The new labels highlight both the type of beer and type of cask used, and offer tasting notes. The newly packaged beers are rolling out now across the U.S. in 4-packs of bottles.
•Plymouth, Massachusetts-based Mayflower Brewing Company will see 400—its latest numbered beer brewed for the 400th anniversary of the founding of the town—receive wider distribution thanks to a new partnership with Guest Brewery. The Pewaukee, Wisconsin-based Guest Brewery will bring the 400 label to 22 states across the Midwest, South, and Northeast, greatly expanding on Mayflower’s six-state footprint. The 8% abv beer is brewed with Columbus, Amarillo, and Mosaic hops for a hazy, fruit-forward character. It’s available now through April.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.