News Briefs for March 10, 2020March 10, 2020
•Bulleit Blenders Select, Dewar’s Ilegal Smooth, and Redbreast 27-year-old are among the new offerings featured in Whisky Advocate’s latest whiskey roundup. The magazine’s website has all the details.
•Conor McGregor’s Proper No. Twelve Irish whiskey has announced a $1.3 million donation to first responder organizations around the world, with $1 million of the total headed to the Stephen Siller Tunnel to Towers Foundation in the U.S. The Tunnel to Towers gift will go toward paying off mortgages for families of law enforcement officers and firefighters across the country who were killed in the line of duty and left behind young children. First responder organizations in Ireland, Canada, the U.K., Australia, Russia, Poland, and South Africa will also receive donations from Proper No. Twelve. Handled by Proximo, the brand depleted 125,000 cases in the U.S. in 2019, according to Impact Databank.
•Disaronno is introducing a new Velvet offshoot in the U.S. market. Billed as a gluten-free cream liqueur having notes of apricot with touches of almond and vanilla, Disaronno Velvet is at 17% abv and is rolling out nationally at $30 a 750-ml. Disaronno International is backing the launch with a $4 million campaign including television and digital video initiatives. Based in Somerset, New Jersey, Disaronno International’s other brands include Tia Maria Coffee Liqueur, Rabarbaro Zucca Amaro, Corvo and Duca di Salaparuta Wines from Sicily, and Florio Marsala.
•New York-based Campari America has taken over full marketing and distribution for Cinzano and Mondoro in the U.S. Previously, Palm Bay International handled the brands, which are part of Campari Group’s global portfolio. The move includes certain Cinzano and Mondoro sparkling wines, plus Cinzano’s full range of vermouths (Campari already handled the recently launched Cinzano 1757 Vermouth Di Torino label). With the change, these Campari Group brands available in the U.S. are now handled by Campari America.
•Argentina-based Domaine Bousquet is extending its Virgen Organic range with two new wines, a Malbec and a Cabernet Sauvignon. Both newcomers retail at $13 a 750-ml. and are vegan, organic, and have no sulfites added. They join the existing Red Blend in the Virgen Organic line, which is sourced from the Tupungato subzone of Mendoza. Imported by Miami-based WISD, the Bousquet brand sells more than 100,000 cases in the U.S. annually.
•Anheuser-Busch’s Brewers Collective unit has launched LQD, a new flavored malt beverage brand. LQD has debuted in three flavors—Hard Agave Limeade, Hard Passion Fruit Green Tea, and Hard Hibiscus Green Tea—that range from 5.2% abv to 5.9% abv and come in at less than 200 calories per serving. This summer AB plans to add a fourth flavor, Hard Hibiscus Lemonade. LQD is available in 12-ounce cans in 6-packs of individual flavors and in 12-can variety packs nationwide.
•Beniamino Garofalo has been named CEO of Santa Margherita Gruppo Vinicolo. A veteran of LVMH, PepsiCo, and other multinationals, Garofalo was most recently general manager at Lunelli Group, known for its namesake wine brand as well as the Ferrari label. In his new role he’ll look to continue expanding the Santa Margherita group’s business, which in addition to its flagship brand includes Torresella, Kettmeir, Ca’ del Bosco, Cà Maiol, Lamole di Lamole, Vistarenni, Sassoregale, Terrelíade, and Cantina Mesa and has annual turnover of €189 million ($216m).Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.