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Industry Suppliers, Distributors Step Up To Support On-Premise Workers

March 23, 2020

Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Late last week, three companies pledged $2 million in total to assist on-premise workers and restaurant owners.

On Thursday, Bacardi-owned Patrón Tequila announced that it was donating $1 million among three charities: Children of Restaurant Employees (C.O.R.E.); Another Round, Another Rally; and the James Beard Foundation. The donation extends support from Patrón to families, employees, and restaurant owners, respectively. These charities offer financial assistance, medical supplies, food, and other support to the industry while most bars and restaurants are shuttered.

On Friday, Beam Suntory and Southern Glazer’s Wine & Spirits announced a joint donation totaling $1 million to the U.S. Bartenders Guild Foundation Emergency Assistance Program and the Restaurant Workers Community Foundation. Both organizations provide assistance to workers in the industry during times of crisis and are ramping up aid to meet the rapidly growing need. Beyond its donation with Southern, Beam Suntory is working with its other distribution partners, including Major Brands, Badger Liquor, Fedway Associates, Inc., Allied Beverage Group, LLC, Empire Distributors, Inc., Best Brands, Inc., and Horizon Beverage Group to provide local donations during the pandemic.

Also, this morning, Brown-Forman announced a $1 million donation centered on the hospitality industry. Funds will go to the Restaurant Workers Community Foundation and U.S.B.G Foundation Emergency Assistance Program, among other groups. Meanwhile, Diageo has announced that it will donate 2 million liters of alcohol for hand sanitizer, enough for 8 million bottles, to support front-line health workers.—Shane English

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