Jack Daniel’s Campaign Finds New Ways To Connect

Brown-Forman has launched a new digital campaign for Jack Daniel’s called “With Love, Jack.” The campaign is now live across digital channels and features homemade videos of people finding ways to connect while practicing social distancing. The ad features a new version of Cyndi Lauper’s True Colors, recorded from home by the singers featured. The work was created by Brown-Forman’s creative partner, Energy BBDO. The company has also donated $1 million to coronavirus relief as well as dedicating part of its distilling infrastructure to producing hand sanitizer. —Shane English

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