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Whisky Advocate: Distilleries Offer Virtual Tours As Social Distancing Grows

March 27, 2020

As the COVID-19 outbreak continues to increase within the U.S., many state and local governments are taking action. Within the past week, several state governments—including those with dense urban populations, such as California, Illinois, and New York—have ordered the closure of all non-essential businesses, which includes distillery visitor centers, in order to curb the spread of the virus. Distilleries may still be in production, and many have shifted to making hand sanitizer, as the crisis has created a shortage.

But the closure of visitor facilities strikes a blow to one of whisky’s greatest qualities: bringing people together. Fortunately, some distilleries are finding ways to foster a sense of community while maintaining social distance by offering virtual tours. Accessible over the internet, these tours allow whisky lovers to enter the distilleries from the comfort of their own homes. Kentucky’s Four Roses is among those taking the virtual leap; it closed its two visitor locations on March 14 and later suspended operations at the distillery on March 20. Whisky Advocate has more. —Sam Stone

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