Exclusive news and research on the wine, spirits and beer business

News Briefs for March 31, 2020

March 31, 2020

•Drizly is extending its California footprint to six new markets. Under an expanded partnership with BevMo—which includes the addition of 90 new stores—Drizly will now reach consumers across the Bakersfield, Fresno, Stockton, Modesto, Napa Valley, and Palm Springs areas. The new accord also bolsters Drizly’s geographic coverage in key Golden State markets like Los Angeles, San Francisco, and San Diego. Altogether, Drizly’s alliance with BevMo now covers 145 stores across California.

•Charity wine auctions and auction houses specializing in collectible wines are facing a heavy burden—a collapsing economy and regional shutdowns due to the spread of COVID-19. While professional auction houses are relying on virtual platforms and online auctions to keep the bidding going, charity wine events are facing an immediate crisis. Wine Spectator has more.

•Southern Glazer’s has launched a new online hub for trade customers intended to help them navigate the COVID-19 pandemic. The new site, sgwscustomercare.com, includes industry developments, updates on Southern Glazer’s operations, frequently asked questions, and a curated list of sources related to financial relief, health and wellness, and federal and state-specific guidance for employers and employees in the hospitality industry, according to the company. The new site will be updated continually as the pandemic continues to evolve.

•Deutsch Family Wine & Spirits’ Josh Cellars has made a $100,000 donation to the Restaurant Workers’ Community Foundation to help provide relief to workers laid off due to the COVID-19 pandemic. The company chose the Restaurant Workers’ Community Foundation to show founder Joseph Carr’s appreciation and respect for his roots; prior to founding his wine brands, Carr worked for years in the service industry, from bus boy up to sommelier. Last year, Josh Cellars was up roughly 26% to just under 3.2 million cases in the U.S., according to Impact Databank.

•Gatlinburg, Tennessee’s Sugarlands Distilling Co. has named Patrick Sullivan as chief sales officer. In his new role, Sullivan will take charge of the company’s national releases, guide growth for its allocated spirits, and bring new products to market. Prior to joining Sugarlands, Sullivan worked in the sports world, most recently serving as a senior director of business development at NASCAR. Before that, he worked for the Boston Red Sox and the Miami Dolphins.

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