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Craft Brewing and Distilling News for April 1, 2020

April 1, 2020

•Oregon-based 2 Towns Ciderhouse has added a Clementine + Grapefruit expression to its SeekOut Hard Seltzer range. The newcomer is at 5% abv and has 100 calories a serving. It’s rolling out now to nine states throughout the West and Midwest in six-packs of cans as well as in 12-can variety packs with other SeekOut flavors like Pineapple + Passion Fruit, Cucumber + Juniper, Key Lime + Mint, and Raspberry + Meyer Lemon. 2 Towns produced approximately 100,000 cases of SeekOut from March through December of last year.

•Boston, Massachusetts-based Keel Vodka has kicked off a fundraising campaign aimed at spurring donations to the National Restaurant Association Educational Foundation’s Employee Relief Fund (NRAEF). The campaign, called the Lift Your Spirits Challenge, encourages drinkers to create videos of themselves mixing their favorite drinks and to then donate a tip through liftyourspirits.org with all proceeds going directly to the NRAEF’s fund. Keel vodka is a 24% abv spirit made from potatoes and marketed as a lighter alternative to traditional spirits. The brand was co-founded by Bill Dessel, Tom McGowan, and former New England Patriot Matt Light.

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