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Whiskies, Tequilas, Sparkling Wines Drive Off-Premise Gains

April 3, 2020

Off-premise drinks sales in IRI channels showed a strong bounce across a variety of categories in the four weeks through March 22, with total wine sales jumping 23% by value and 20% by volume in comparison to the year-earlier period. In the previous four-week-period of 2020, table wine had shown declines of 1.7% by value and 3.9% by volume. All the top 25 table wine brands increased in the four-week period through March 22, with 21 advancing at double-digit rates by value and volume. Sparkling wine sales grew 24% by value, compared with an 8% increase in the previous four weeks.

The situation was similar in spirits, with volume up 28% and value by 29% in the four weeks through March 22. By comparison, in the preceding four weeks, spirits dollar sales were up 2.5% on a 0.6% volume increase. Whiskies’ dollar sales increased 31% in the month through March 22, compared with a 3% bump in the previous month, while Tequila value surged 35% (versus 11.5% a month earlier) and vodka advanced by 30% (versus 0.8% a month earlier). Overall, 97 of the top 100 spirits brands in IRI channels showed value increases in the four weeks through March 22, with the vast majority up by double-digits. Conversely, 62 of the top 100 brands had shown declines in the prior four-week period.—Daniel Marsteller

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