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News Briefs for April 8, 2020

April 8, 2020

•Verona, Italy-based winery Famiglia Pasqua is launching a new social media advertising campaign headlined by PGA golfer Francesco Molinari. Sporting the tagline “Talent never tasted better,” the digital push will place ads on Instagram, WeTransfer, and Google Display beginning this spring and extending through the summer. The ads will be targeted at golf fans in New York, California, and Texas, with banner ads also running in several wine-focused publications.

•With the on-premise slammed by the COVID-19 crisis, San Antonio, Texas supermarket chain H-E-B is aiding local restaurant operators with a new program to sell their prepared meals in its stores. Some 29 H-E-B locations—in San Antonio, Houston, and Austin—are now carrying packaged, chef-prepared meals from five Texas restaurant operators: Max & Louie’s New York Diner and Rosario’s in San Antonio; Underbelly and Cherry Block in Houston; and Fresa’s Chicken in Austin. Max & Louie’s owner, Drew Glick, told the San Antonio News that the program has enabled him to bring back nearly a dozen furloughed staff. H-E-B and its subsidiary Central Market are both Market Watch Leaders.

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