Exclusive news and research on the wine, spirits and beer business

News Briefs for April 10, 2020

April 10, 2020

•Companies from across the beverage alcohol world continue to expand aid campaigns as the Covid-19 pandemic keeps the on-premise shuttered. Diageo has kicked off the #TipsFromHome campaign with at $500,000 donation. The campaign features cocktail-making videos using Bulleit and a weekly feature on Jimmy Kimmel Live called Cocktails De La Casa. During the activations, Diageo will donate $1 (up to $1 million) to the U.S. Bartenders Guild when viewers share an image of a cocktail with the hashtags #TipsFromHome and #DiageoDonation.

•Massachusetts-based wholesaler Martignetti Companies is pledging $250,000 to provide aid to restaurant employees across the U.S. Initially, the company will donate $120,000 split between the Greg Hill Foundation’s Restaurant Strong Fund ($50,000), the New Hampshire Lodging & Restaurant Foundations’ Hospitality Employee Relief Fund ($20,000), and the National Restaurant Association Educational Foundation’s Employee Relief Fund ($50,000).

•Proper No. Twelve Irish Whiskey has donated $100,000 to the Tunnel to Towers Foundation’s Covid-19 fund. The money will provide meals, protective equipment, and, if needed, mortgage payments for health care workers battling the virus. Additionally, Proper No. Twelve is selling ‘One For All’ t-shirts with 100% of the money going to Tunnel to Towers.

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